Microsoft Could Enter Mobile Industry Strongly

According to a source, the software behemoth may soon enter the mobile business. Microsoft’s rising mobile influence has given its CEO, Satya Nadella, the confidence to contemplate the possibility of developing its game app store. The company appears to be in a solid position to catch up with its competition. The company’s recent acquisitions, such as Activision Blizzard, have bolstered their smartphone and Xbox divisions.

Microsoft Could Enter Mobile Industry Strongly

Notably, with over 5 billion downloads, “Candy Crush Saga” has remained a key source of their mobile earnings. Furthermore, the company’s investment in OpenAI allows it to enter the AI market through ChatGPT. Microsoft’s two significant investments improve its capacity to analyze consumer behavior using data gathered from in-app purchases and cloud gaming subscriptions.

Furthermore, the corporation previously supported Epic Games (Fortnite’s parent company) by testifying in their ongoing case against tech titans Google and Apple. The complaint accuses these internet titans of abusing their monopolies by forcing developers to use their proprietary payment systems, which take a 30% cut of all purchases.

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As a result of Microsoft’s strong brand image, its own Xbox shop might become a tempting option, posing a threat to Apple and Google’s royalties.

Perhaps authorities will now pay more attention to mobile industry dominance, which could result in more regulatory scrutiny. This is a significant move, as Microsoft has successfully avoided such scrutiny for the past 25 years, following its involvement in a key US antitrust case.

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